Point2Point Group is a strategic marketing and communication consulting firm focused on developing and implementing innovative marketing strategies and collateral for early-stage and mid-market technology firms. We dedicate extensive knowledge and experience to our clients' overall business strategy, including proven expertise in integrated marketing planning, segmentation analysis and positioning, competitive analyses, and providing marketing execution services. Our conceptual tools, consulting processes, implementation orientation, and case histories reflect our commitment.
Our collaborative approach helps us learn about our clients' business requirements and deliver services that exceed their expectations. Our full range of analysis, creative, development, and production services enables us to deliver highly effective solutions that fulfill our clients' need to realize immediate, profitable results.

Point2Point Group was founded in 2004 by Neena Needel, a business consultant with extensive experience in marketing strategy and business communication. In addition to founding and growing Point2Point Group, Neena has over a decade of management and development experience in leading technology firms. With supporting education in Communication and Computer Science, Neena has earned an MBA from the McCombs School of Business at the University of Texas at Austin with a concentration in Strategic Management and Business Development.


Point2Point Group designed and implemented sharp and professional interactive marketing solutions for our company, which fulfilled intensive requirements to describe the architecture of a complex system. Neena designed visual representations that made that complexity simple and understandable to wide-ranging audiences. The graphics had a significant creative factor that increased the perception of our firm and its work, and are still in daily use more than a year later. Neena brings a high-degree of professionalism, delivering significant quality; an hour of her time is worth many times that of anyone else.”

L. Faulkner, PhD
Senior Program Manager
AWARE Software

“Thank you very much for pulling the marketing initiative together on such short notice. It looks GREAT and was much more than I expected. I've sent the results to our customers.”

B. Godwin, CEO
Isochron Data Systems

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